Winter gets a bad rap, especially in the Midwest. The cold hits, the sun clocks out early and it’s suddenly so hard to find motivation to plan anything. Let’s change that.

In October, Geronimo Hospitality Group hosted the inaugural Project Pay it ForWed on The Rooftop at Hotel Goodwin. The event brought together local vendors, hospitality professionals, and community members to gift an all-expenses-paid wedding - valued at over $30,000 - to one deserving local couple.

Some hotels try to make a statement. Hotel Goodwin? It is the statement. For the second year in a row, this downtown Beloit favorite has...

Over the past few years, couples have started rethinking the traditional wedding playbook. The result? A shift toward more intentional, intimate and highly personalized celebrations. Enter the micro wedding, a trend that’s here to stay.

We’re proud to partner with Capstone Occasions for Project Pay it ForWed, where they’re donating their expert planning and coordination services to ensure one deserving couple has the stress-free wedding they deserve. From timelines to table settings, vendor wrangling to last-minute miracles, Capstone is known for crafting unforgettable celebrations with calm professionalism and personalized care.

Every bride deserves to feel confident, radiant, and totally themselves on their wedding day—and Alpenglow Artistry is here to make that happen. As one of the incredible vendors donating their services to Project Pay it ForWed, the team at Alpenglow Artistry will be providing professional hair and makeup for our winning bride. Their team specializes in creating bridal hair and makeup looks that balance being camera ready while also looking and feeling like you.

What’s a wedding without a killer soundtrack? From the emotional ceremony entrance to the high-energy dance floor, music shapes the heartbeat of a wedding day. That’s why we’re honored to have Luxe Productions on board as one of the amazing vendors donating their talent to Project Pay it ForWed.

No wedding is complete without florals—and when they’re crafted by the team at Event Floral, they become something truly unforgettable. We’re thrilled to have Event Floral as one of the incredible vendors donating their talent and creativity to make Project Pay it ForWed a reality.

Heard about Project Pay it ForWed and want to know more? We’ve received a ton of great questions and we’re here to answer them all in one place.

A wedding day moves fast—but the photos? They last a lifetime. That’s why we’re beyond excited to welcome Tori Phillips Photography as one of the amazing vendors donating their talent to Project Pay it ForWed.

When we set out to create a once-in-a-lifetime wedding experience for one deserving couple through Project Pay it ForWed, we knew we needed a team of vendors who could not only bring the day to life—but preserve it forever. That’s where Oakhouse Wedding Films comes in.

Every bride deserves to feel beautiful on her wedding day—and thanks to Savy’s Chic Bridal Boutique, the winning bride of Project Pay it ForWed will do just that.

Every great wedding ends on a sweet note—and The Noble Cakery is making sure this one is unforgettable. Known for showstopping designs and handcrafted flavors, The Noble Cakery is donating a custom wedding cake to the winning couple of Project Pay it ForWed, helping us create a beautiful day that tastes just as good as it looks.

When the vows are said and the last dance fades, what remains are the memories—and the photos that help keep them alive. That’s why we’re thrilled to have Til Death Photo Company on board for Project Pay it ForWed, donating her incredible talent to capture one deserving couple’s dream day.

Weddings often come wrapped in expectations. The perfect venue, the gourmet menu, the big budget. But when you strip all that away, what makes a wedding truly meaningful has nothing to do with how much you spend and everything to do with how deeply it’s felt.

Project Pay it ForWed: One Couple. One Rooftop. One Unforgettable Beginning.

At Hotel Goodwin, we believe true hospitality goes beyond beautiful spaces, elevated dining, and impeccable service. It’s about people. It’s about stories. And most of all, it’s about showing up for each other in moments that matter.

Summer in Beloit is alive with energy, flavor, and unforgettable experiences—and Hotel Goodwin puts you right in the heart of it all. Whether you’re a local looking for your next weekend plan or visiting for a summer getaway, the city is buzzing with live music, vibrant community events, and rooftop-worthy vibes.

Prestigious MICHELIN Guide Recognizes Beloit, Wisconsin Hotel Among the Top Accommodations in the U.S.

Plan your stay around a Sky Carp game, and take in everything Beloit has to offer. Here’s the perfect baseball game day itinerary.